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  • TEAM | Noory

    Martijn Everts Chief executive officer Colette Broere Business Support Giulia Finotto Product Manager Food technologist Crystal Kriek Business Development Manager Tim Wedde Software & A.I E ngineer Machine learning & digital architecture expert Luzia Eder Nutrition & Dietetics Manager Clinical dietitian Casper Meijer Tech Lead Experienced software developer Antonio Mattia Arbues Full Stack Developer Experienced in Product Design Vicky Dimcevska Nutrition Content Manager Registered dietitian and nutrition expert Farid Benhaimoud Android Developer Experienced Android app developer Alex Dumitru Technical Project Manager Steven Vogelaar Information Security Manager

  • Personalising Healthy Eating | Noory.com

    Enabling better food choices for personal and planetary health Providing your customers, or patients, with tailored diet plans, personalised recipes, or weekly menus aligned with their health goals. Get in touch Our solutions Noory empowers diagnostic providers and healthcare professionals to add value for your clients through tailored nutrition guidance. By integrating diagnostic test results or dietetic advice, Noory creates personalised meal plans and recipes, giving users actionable dietary support. This not only enhances user engagement but also strengthens your service offering with meaningful, science-backed insights. Noory for Diagnostic Services Noory for Healthcare Our core values Integrity We are commited to ethical decision-making. As a company, we foster trust with users, partners, and stakeholders through clear communication, respect for data privacy, and accountability in our practices. Care Care is at the foundation of everything we do—it shapes how we support individuals, collaborate as a team, and drive meaningful impact in nutrition and health. Empowerment We enable healthcare providers and partners to create meaningful impact through our tools, empowering individuals to make informed health choices. Within our team, we promote a culture of collaboration and support, ensuring we work with confidence and purpose. About Noory Noory has been developed by a highly motivated team of experts in nutrition and technology with a passion towards impact. We pride ourselves in our vision to make healthy eating attainable and enjoyable for all, through personalised guidance and engaging interactions. More about us Meet the team Nutrition care, the smart way Get in touch Learn more

  • PRIVACY | Noory

    Noory Privacy Statement This privacy statement was last updated on 2 December, 2025 Introduction This privacy statement explains how we collect, use, and store personal data you provide to us when using the services offered through noory.com . This statement is regularly updated. If changes are made, we will inform you and list the applied changes. We also recommend that you carefully read and understand any other notices you receive from us regarding the collection or processing of your data. To comply with the conditions set out in this privacy statement, we must be able to rely on the accuracy of the personal data we collect about you. Therefore, we kindly ask you to notify us of any changes to your personal data during our contractual relationship. When processing personal data, we commit to complying with the obligations prescribed by the GDPR and all other applicable data protection laws and regulations. What is personal data? According to Regulation 2016/679 on data protection (also known as the "General Data Protection Regulation" or "GDPR"), 'personal data' refers to data related to an identified or identifiable natural person. An identifiable person is someone who can be identified, directly or indirectly, using an identifier such as a name, location data, or specific health data. This statement also provides information about our security procedures, your privacy rights (including how you can access your personal data), and the protections the law provides. Your privacy rights, as described in this privacy statement, apply to all personal data we collect based on your explicit consent or because it is necessary for the performance of the contract we have with you. We may collect your personal data when you communicate with us, for example, when you use Verdi Food services or contact customer support. Content Who are we? What data do we collect about you? For what purposes will your personal data be used and on what basis? Your legal rights Your legal rights – additional information Data retention & security Third parties receiving personal data Closure 1. Who are we? We are Verdi Food B.V., operating under the trade name "Verdi Food" (hereinafter referred to as "Verdi Food"). Our headquarters are located at Villafloraweg 1, 5928SZ, Venlo, Netherlands, and we are registered in the trade register under number 70122296. Our websites can be found at the following addresses: https://www.verdify.tech and https://www.noory.com . Noory is a nutrition management system developed by Verdi Food, allowing users to create personalized nutrition plans. To provide this service, we collect and use personal data provided through the Noory website or mobile application. 2. What data do we collect about you? We collect your personal data, specifically the following: Basic data: This includes information such as your name, email address, and, if provided, your phone number. We collect this data to create and manage your account and to communicate with you about our services. Authentication data: We collect your username and password to help you securely log in to our platforms. Technical data: We collect technical information about your device and interactions with our services through cookies or similar technologies. This includes your IP address, cookie ID, web browser, timezone and location, the web pages you visited on our website, and information about your device's operating system and platform. This data helps us personalize your user experience, improve our services, and identify security risks. Product availability data: We collect information about the country you reside in to determine the availability of our products and services in your region and comply with local laws and regulations. 3. For what purposes will your personal data be used and on what basis? We process your identity and account data to fulfill a contract with you (Article 6(1)(b) GDPR). This data includes your name, email address, phone number, username, and password. They are essential for creating and managing your account with Auth0, allowing you access to and use of our services. To comply with our legal tax obligations (Article 6(1)(c) GDPR), we process specific personal data for tax purposes. This data may include your country of residence, tax identification number, or similar identification data, depending on the applicable laws and regulations in your jurisdiction. We process your other personal data as indicated above for the following purposes, provided you have given your consent (Article 6(1)(a) GDPR): Displaying ingredients in collaboration with local supermarkets: With your consent, we may use your location data to provide information about ingredients available at supermarkets we work with. This allows us to make personalized suggestions based on your dietary preferences. Sending nurture e-mails: We use your contact details to send you email messages, such as updates on our latest products, helpful tips, and personalized offers, to keep you informed and engaged with our services. Processing based on Legitimate Interest (Article 6(1)(f) GDPR): We process certain personal data where it is necessary for our legitimate interests (or those of a third party), provided that your fundamental rights and freedoms do not override these interests. Specifically, we process your data for the following purposes: Service Improvement & User Feedback: To analyze how our service is used in order to improve functionalities and user experience. This includes contacting you to request feedback, conduct user research, or ask specific questions regarding your usage of the product to help us develop better features. Security & Fraud Prevention: To detect, prevent, and address technical issues, fraud, or abuse of our Service to ensure a safe environment for all users. Business Analysis: To generate aggregated statistics and insights that help us understand our customer base and grow our business. Contacting for non-marketing purposes: We may use your personal data to respond to questions, feedback, or issues related to our services. This enables us to provide the necessary support and improve your experience. You can unsubscribe from our data collection at any time by using the opt-out options provided. You have the right to object to this processing at any time by contacting us, as described in the "Your legal rights" section. 4. Your legal rights Under data protection laws, you have various rights that you can exercise. These include: Right of access: You have the right to request access to your personal data that we have collected. This allows you to verify the information we process about you and ensure its lawful processing. Right to rectification: If you find that the personal data we process about you is incorrect or incomplete, you can request us to correct it. We will verify the accuracy of the new data before making changes to our systems. Right to erasure ('Right to be forgotten'): You have the right to request us to delete or erase your personal data if there is no longer a legal basis for processing it, for example, if you withdraw your consent. However, in some cases, we may be required to retain your data due to legal obligations or other legitimate purposes. Right to restrict processing: You can also request to restrict the processing of your personal data in certain situations, such as when you dispute the accuracy of the data or if the processing is unlawful. During the restriction, we will only process your data with your consent or for specific legal purposes. Right to data portability: You have the right to receive the personal data we have collected about you in a structured, commonly used, and machine-readable format, so you can transfer it to another data controller. Right to withdraw consent: If you have given us consent to process your personal data, you can withdraw this consent at any time. This does not affect the lawfulness of the processing based on your consent before the withdrawal. Right to object: You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. 5. Your rights – additional information Right to withdraw consent We retain your personal data only for as long as necessary to achieve the purposes for which it was collected, particularly to comply with legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider various factors, including the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of your data, the purposes of processing, and whether these purposes can be achieved by other means than retaining your data. Our applications (websites) are secure, up-to-date, and comply with the latest security guidelines. Your personal data is securely stored on Google Cloud Platform (Google Ireland Limited) servers located within the European Union. These security measures are designed to protect your personal data from loss, unauthorized use, access, alteration, disclosure, or destruction. We adhere to strict security procedures and company systems to ensure that your personal data is used only for the intended purpose and accessible to authorized employees, agents, contractors, and other third parties who need such information for business reasons. The access of these parties to personal data is limited to the necessary level for performing their duties, and all involved parties are bound by strict confidentiality obligations. 6. Data retention & security We retain your personal data only for as long as necessary to achieve the purposes for which it was collected, particularly to comply with legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider various factors, including the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of your data, the purposes of processing, and whether these purposes can be achieved by other means than retaining your data. Our applications (websites) are secure, up-to-date, and comply with the latest security guidelines. Your personal data is securely stored on Google Cloud Platform (Google Ireland Limited) servers located within the European Union. These security measures are designed to protect your personal data from loss, unauthorized use, access, alteration, disclosure, or destruction. We adhere to strict security procedures and company systems to ensure that your personal data is used only for the intended purpose and accessible to authorized employees, agents, contractors, and other third parties who need such information for business reasons. The access of these parties to personal data is limited to the necessary level for performing their duties, and all involved parties are bound by strict confidentiality obligations. 7. Third parties receiving personal data We only share your personal data with third parties we cooperate with to provide our products and services, and this only occurs if necessary for the proper functioning of Noory and the purposes mentioned above. Your personal data is not shared with third parties for advertising or promotional purposes. To fulfill our contractual obligations, we specifically collaborate with: Genzai B.V. for developing our application (website) and its functionalities. Google Ireland Limited for securely storing your personal data. Auth0 Inc. for access and user management, authentication, and data security, with data storage taking place in the EU region. Brevo, located in France, for sending emails to our users. Zendesk Inc. for responding to user inquiries. We have imposed the same data protection obligations on all these third parties as outlined in this privacy statement. If we collaborate with other third parties in the future to provide our services, we will inform you about the sharing of your personal data. We will only engage in a collaboration with a third party if it can demonstrate that appropriate security measures have been taken and confidentiality is ensured. 8. Closure You can contact the Privacy Officer by sending a written message to the above-mentioned postal address of Verdi Food B.V. or by emailing privacy@verdifood.com . Additionally, you always have the right to lodge a complaint with the Dutch Data Protection Authority, a Dutch authority overseeing data protection. You can reach the Dutch Data Protection Authority via the website https://www.autoriteitpersoonsgegevens.nl . We want to emphasize that if we need to collect personal data about you in the context of a contract we have concluded with you and you choose not to provide (some of) this personal data, we may not be able to perform or enter into the contract. In such a case, we reserve the right to cancel the parts of the contract that we cannot fulfill, and we will inform you if this is the case.

  • Your Digital Nutrition Guide | Noory.com

    Empower Your Clients with Personalized Nutrition At Noory, we help you turn diagnostics into actionable, everyday health improvements. Our platform transforms health and biometric data into clear, personalised nutrition guidance your clients can follow with ease Whether you're a diagnostics lab, health clinic, or corporate wellness provider, Noory integrates seamlessly with your services to enhance client outcomes and help impact their health through nutrition. Discover our solutions NOORY SOLUTIONS Core benefits Add more value for your consumer With concrete nutritional advice, recipes and personalised meal plans Highly customizable Mix and match offerings Compatible with different biomarkers Scalable & adaptable Our technology is designed to scale effortlessly with your current products and services. Easy integration Effortlessly feeding results and profile data into our API HEALTHCARE SERVICES What do we do? Noory is a digital nutrition platform designed to make healthy eating easier and more enjoyable for your clients. Available via the website, mobile app or white labeled, it offers nutritional guidance, personalised recipes and flexible meal plans tailored to your clients’ preferences and lifestyle. The platform uses scientific models to support your clients choices and helps them set achievable goals. Noory is designed to adapt over time, learning from preferences and feedback to better support individual needs. It's not just a one-size-fits-all solution—it aims to be a practical, supportive tool that fits into real life. Based on personal health profiles and biomarker outputs, Noory can calculate individual dietary needs and provide a personalised nutrition plan, which includes: DAILY NUTRIENT TARGETS These are based on science-backed guidelines and tailored to your clients personal health profile. INGREDIENT RECOMMENDATION Comprehensive advice regarding which ingredients your clients should prioritise in their diet based on biomarker results. TAILORED RECIPES Providing an easy and actionable way for your clients to make dietary changes based on the ingredient recommendations provided. WEEKLY MEAL PLANS With daily recipes and trackable progress, to help guide your clients in making an impact on their health. Schedule a meeting Book a meeting with our team to explore how this collaboration can bring value to you Get in touch Trusted by PILOTS & STUDIES STRATEGIC PARTNERS

  • Plans & Pricing | Noory

    No plans available Once there are plans available for purchase, you’ll see them here. Back to Home Page

  • Blogpost - Wat is de oorzaak van PDS? | Noory

    Wat is de oorzaak van PDS? De oorzaak van PDS wordt nog altijd onderzocht, maar het is bekend is dat er meerdere oorzaken kunnen zijn. Voorbeelden hiervan zijn voeding, stress, roken, erfelijkheid, ontstekingen, een andere samenstelling van je microbioom in je darmen, verkeerde bewegingen van de darmen of gevoelige darmen. Ook kunnen er problemen zijn tussen de zenuwen van je darmen en je hersenen (1,2,3). Voeding, stress, of een darminfectie kunnen klachten uitlokken. PDS is dan ook een ingewikkelde aandoening en het is vaak zoeken wat goed werkt tegen jouw darmklachten. Bronnen: Ford AC, Sperber AD, Corsetti M, Camilleri M. Irritable bowel syndrome. Lancet. 2020 Nov 21;396(10263):1675-1688. Koloski NA, Talley NJ, Boyce PM. The impact of functional gastrointestinal disorders on quality of life. Am J Gastroenterol. 2000 Jan;95(1):67-71. Cassar GE, Youssef GJ, Knowles S, Moulding R, Austin DW. Health-related quality of life in irritable bowel syndrome: A systematic review and meta-analysis. Gastroenterol Nurs. 2020;43(3):102-122.

  • Blogpost - Welke voedingsmiddelen kunnen PDS-klachten verergeren? Deel 2 | Noory

    Welke voedingsmiddelen kunnen PDS-klachten verergeren? Deel 2 Te veel fruit en vruchtensappen (meestal zijn 2 stukken fruit per dag goed) In fruit zit het onder andere het koolhydraat fructose. Deze vruchtensuiker kan bij sommige mensen darmklachten veroorzaken. Wanneer fructose onvoldoende wordt afgebroken of opgenomen in de dunne darm, bijvoorbeeld bij een hoge inname, dan komt het in de dikke darm terecht. Hier trekt het water aan en zal het door darmbacteriën worden omgezet. Dit kan leiden tot PDS-klachten. Naast fructose kan fruit ook rijk zijn aan sorbitol en fructanen (zoals in appels, peren, kersen, mango’s en pruimen) wat net als de fructanen uit bijvoorbeeld tarweproducten tot klachten kan leiden (1-3). Zuivelproducten (door lactose) In melkproducten zit het koolhydraat melksuiker (lactose). In de darm breekt het enzym lactase melksuiker af. Wanneer dit niet of niet volledig wordt afgebroken blijft te veel lactose in de darmen. Dit trekt water en bacteriën uit de darm aan. Als gevolg van de afbraak van lactose door deze bacteriën komt ook gas vrij en wordt nog meer water aangetrokken. Bronnen: Ford AC, Sperber AD, Corsetti M, Camilleri M. Irritable bowel syndrome. Lancet. 2020 Nov 21;396(10263):1675-1688. Koloski NA, Talley NJ, Boyce PM. The impact of functional gastrointestinal disorders on quality of life. Am J Gastroenterol. 2000 Jan;95(1):67-71. Cassar GE, Youssef GJ, Knowles S, Moulding R, Austin DW. Health-related quality of life in irritable bowel syndrome: A systematic review and meta-analysis. Gastroenterol Nurs. 2020;43(3):102-122.

  • Blogpost - Tips bij feestdagen Deel 2 | Noory

    Tips bij feestdagen Deel 2 Als je goed weet welke producten je klachten kunnen geven, dan houd jij de regie; ook tijdens de feestdagen. En zelfs als je besluit tóch iets te eten waarvan je weet dat het mogelijk klachten veroorzaakt, is dat helemaal jouw keuze. Er is geen goed of fout; het belangrijkste is dat jij doet wat goed voelt voor jou. Tijdens het diner kan het helpen om bewust te eten. Kauw elke hap rustig en grondig; denk aan zo’n 25 keer per hap, zodat je spijsvertering al in je mond een goede start krijgt. Ook helpt het om niet te snel te eten en kleinere porties te nemen. Zo voorkom je dat er te veel lucht mee naar binnen komt, wat krampen en een opgeblazen gevoel kan veroorzaken. Vermijd waar mogelijk de meest vetrijke gerechten, want die kunnen extra belasting geven aan je spijsvertering. Probeer daarnaast zoveel mogelijk je eigen vertrouwde voedingspatroon en eetritme aan te houden. Vergelijk de gerechten die je krijgt aangeboden met wat je normaal eet, zodat je kunt kiezen wat het beste bij je past. Bronnen: Ford AC, Sperber AD, Corsetti M, Camilleri M. Irritable bowel syndrome. Lancet. 2020 Nov 21;396(10263):1675-1688. Koloski NA, Talley NJ, Boyce PM. The impact of functional gastrointestinal disorders on quality of life. Am J Gastroenterol. 2000 Jan;95(1):67-71. Cassar GE, Youssef GJ, Knowles S, Moulding R, Austin DW. Health-related quality of life in irritable bowel syndrome: A systematic review and meta-analysis. Gastroenterol Nurs. 2020;43(3):102-122.

  • Blogpost - Welke voedingsmiddelen kunnen PDS-klachten verergeren? Deel 3 | Noory

    Welke voedingsmiddelen kunnen PDS-klachten verergeren? Deel 3 Vetrijke maaltijden Mensen met PDS zijn gevoeliger voor prikkels. Vet eten kan deze prikkel geven, omdat het kan leiden tot darmspiersamentrekkingen. Ook vertraagt vet de spijsvertering, wat buikpijn, opgeblazen gevoel en winderigheid kan veroorzaken. (1-3). Vet voedsel bevat veel calorieën en is vaker bewerkt, ook deze eigenschappen van het voedsel kunnen PDS-klachten uitlokken. Zoetstoffen Polyolen (Ook wel suiker-alcoholen genoemd) zitten in fruit en groenten (sorbitol, mannitol, xylitol en lactitol), maar worden ook door fabrikanten aan voedingsmiddelen toegevoegd: bijvoorbeeld kauwgom met de zoetstof Xylitol. Polyolen worden door het lichaam niet goed verteerd in de dunne darm. De onverteerde polyolen komen in de dikke darm waar bacteriën op ze inwerken, wat resulteert in gasproductie. Ook trekt het vocht naar de darmen, wat weer kan leiden tot PDS-klachten (1,2, 4, 5). Bronnen: Ford AC, Sperber AD, Corsetti M, Camilleri M. Irritable bowel syndrome. Lancet. 2020 Nov 21;396(10263):1675-1688. Koloski NA, Talley NJ, Boyce PM. The impact of functional gastrointestinal disorders on quality of life. Am J Gastroenterol. 2000 Jan;95(1):67-71. Cassar GE, Youssef GJ, Knowles S, Moulding R, Austin DW. Health-related quality of life in irritable bowel syndrome: A systematic review and meta-analysis. Gastroenterol Nurs. 2020;43(3):102-122.

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  • NOORYMED | Noory

    Bringing nutrition to the forefront of healthcare NooryMed is a nutrition management system which enables healthcare professionals to provide personalised meal plans to their patients and monitor their progress. With NooryMed you can: Log patient data LEARN MORE Provide meal plans with ease LEARN MORE Monitor diet adherence and health status LEARN MORE Log Patient Data Log patient data Efficiently log patient data and NooryMed automatically creates a nutrition plan according to the patient's dietary requirements. Provide meal plans Provide meal plans with ease The patient's nutrition profile is automatically converted into a matching personal meal plan that is available for the patient in a secured environment. Monitor diet adherence Monitor diet adherence and health status Monitor the patient's diet adherence and health status to enable timely interventions, fostering proactive management of individual nutrition goals and overall health outcomes. How it works Healthcare professionals use NooryMed to effortlessly create a nutrition profile for their patients. NooryMed sends the information to Noory, which generates personalised meal plans for patients based on their nutrition profile. Patients receive a QR code to complete their Noory profile with taste and lifestyle preferences. Patients get access to fully tailored meal plans that meet their individual needs, along with a convenient food logging system for effortless tracking of nutritional progress. Healthcare providers can remotely monitor nutritional intake, symptoms and treatment side effects, facilitating high quality nutrition care. Why choose NooryMed Trusted remote nutrition management Explore how NooryMed seamlessly combines nutrition expertise with user-friendly technology. We are dedicated to making your job easier and more impactful. Beyond the clinic With NooryMed, you can extend your care beyond the clinic. Our platform allows healthcare professionals to monitor patient progress with ease and provide ongoing support that is accessible to patients in the comfort of their own home. Personalised support Allow your patients to experience the power of personalised care, with features such as tailored meal plans and educational resources. At NooryMed we help you to ensure that your patients always feel supported on their health journey. Interested in exploring NooryMed?

  • NOORYMED | Noory

    Bringing nutrition to the forefront of healthcare NooryMed is a trusted nutrition management system that enables healthcare professionals to easily implement nutrition management in their daily practice, positively impacting patient care and work efficiency. NooryMed communicates with Noory, designed to empower patients in optimising their nutritional intake at home. Learn more Our trusted partners Interested in exploring NooryMed? NooryMed is currently being validated in breast cancer care, but it can be used in other therapeutic domains as well. Do you want to discover the benefits of NooryMed, while helping us optimise the system? Reach out to explore a pilot partnership! Get in touch What defines us Most powerful engine A system based on the most advanced meal personalisation engine in the world with the ability to collect, ingest and process dozens of personal data points into a fully personalised meal plan. Safe and secure A trusted and GDPR-proof approach based on medical grade standards, nutrition science and guidelines. Time and cost efficient An automated nutrition management system, minimising effort on your side as much as possible. Continuously updated A system connected with your patients for continuous monitoring of their health status and diet adherence. Learn more Interested in exploring NooryMed?

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